An open script sample for DDB’s consideration.

(note: this was pilfered and edited from my facebook account. desperate times call for desperate measures!)

(note #2: learn more about what i was writing about here)

The scene: at a local Malaysian mamak eatery.
The stage: A and B are having a vibrant conversation about nothing, much like what you’d find on an episode of Seinfeld.

A: Eh. Did you know that Russell Crowe used to be a figure skater?
B: No, man. Really? Wiki lah!
A: Cannnnnnnot. My carrier got data cap. I used up already! And it’s only midmonth. Nanti penalize!
B: Waaaaah. You know, for RM 68 a month, you can get unlimited data usage with Digi.
A: Really ah?
B: Really! It’s pretty good! Eh. Russell Crowe was never a figure skater. I just checked.
A: Really ah? Alamak. I tweeted that he was. Everyone’s gonna think that I’m a such a fool now…and I’ve burst my data cap!

[Announcer] Don’t be a fool. For the best 3G coverage and rates, choose Digi. Isn’t it time you changed?
——————

Rationale: This is a great reflection upon Malaysian mamak culture. Under the audience’s purview, A and B are doing what normal Malaysians would do: chat animatedly about nothing in particular. By so precisely representing a facet of Malaysian culture that’s always exploitable, Digi would be directly reaching out to the generation of slackers that the local education system has been churning out for the last successive decade.

The lesson here? Talk to the slackers. Like me.

[The above scene is based on a true story.]

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